Overview
Mobile car sharing application with an app user interface for vehicle booking and a compact electric car in the foreground.

Anonymized project from a permanent role. Content has been altered for legal reasons.

Award-winning redesign of a car-sharing app

The existing app was fundamentally redesigned to meet growing expectations for ease of use. A key goal was to retain the existing customer base while attracting new users.

Contents

    Result

    App redesign

    The app was not only visually refreshed, but also rethought in its core flows and consistently aligned with customer needs and new features.

    Shows how a suitable vehicle is filtered, selected, and reserved for the next trip in the mobile app.

    Close-up of a user with smartphone directly in front of a red and white car sharing electric car.
    • Fast vehicle bookingUp to 70% faster thanks to a redesigned map interface with search and filter functions plus alternative results.
    • Try without commitmentUsers can discover the app's benefits and ease of use without registration.
    • Youthful design languageA fresh color palette, icons, and clear, approachable copy create a modern user experience.
    • Reliable functionalityStable Bluetooth connections enable secure vehicle locking and unlocking.

    Initial situation

    Existing app had become outdated

    The client's most important customer touchpoint was repositioned to improve user experience, feel more contemporary, and specifically appeal to younger users.

    App interface the older application with the booking options for various car sharing models and an integrated location map.

    Onboarding

    Joining the project midstream

    Onboarding into existing project structures, as customer workshops and initial feature revisions had already been completed.

    UX review of the new app

    Findings on quick wins, clarity issues, and feature optimization potential.

    Side view of a UX designer at an expert review of a smartphone app with notepad on the table.

    Design-file expertise contributed

    Components were organized modularly, naming conventions standardized consistently, and micro-UX rules (minimfor sizes, standardized icons) established.

    User research

    Insights from live customer support

    Silent participation in customer-service calls to understand typical requests and workflows.

    A quietly listening UX designer (left) and a customer support representative (right) together with headsets in front of a screen.

    Conducting hallway testing

    Short on-site tests with employees from other departments to validate clarity and usability early.

    A UX designer observes a woman using her smartphone at the workplace and takes handwritten notes on a pad.

    Release

    Phased replacement of the existing app

    Over several months, from internal pilot to a broader customer group and then the full market.

    Schematic graphic for the gradual increase in user numbers over time using calendar and person symbols in three phases.

    Award-winning

    Jury and public voting

    Participation in the Best of Swiss Apps Awards to increase market visibility for the app redesign. These awards are among the most important recognitions for digital products in Switzerland.

    Group photo of a cheering team on a stage at an award ceremony with a red bobby car in the foreground.
    • MasterOverall winner across all categories.
    • UX & Usability GoldFor user guidance and ease of use.
    • Design GoldFor visual design and design quality.
    • Functionality SilverFor functional implementation and technical quality.